Product development and innovations are an important part of our strategy. It’s how we build our brands and put them on the map.
Product development strengthens our position in the market and helps us stand out from the competition. But it’s only possible with collaboration across departments and with our customers. We need to understand every detail of their needs, both in terms of design and function. The challenge is not necessarily to create new products, but to find the little things that really matter. Customer interviews and visits to customers’ homes are therefore an integral part of the innovation process. Our development centre in Darlington gives room to these new innovations and designs.
Design for manufacturing
Meanwhile, in our production facilities we work with our own Lean system (Nobia Lean System) to keep improvements coming. Lean is a way of working to think smart to find the most suitable manufacturing solutions. During the development process, we’re in touch with all stakeholders to make sure we understand what’s required – from customer needs to the creative phase, through to development and implementation – until the products are on our trucks on their way to customers.