We create kitchen dreams
Our business concept is to offer consumers and companies attractive kitchens under our own strong brands and private labels. Sales take place through our own stores, franchise stores or retailers, which include kitchen specialists, furniture stores, DIY stores and builders' merchants. We deliver both complete kitchen solutions and stand-alone kitchen products, as well as such services as advice, customised design and installation.
Our customers and sales channels
Nobia sells kitchens to both consumers and professional customers. Kitchen furniture and other kitchen products account for the majority of our sales, but in some markets we also sell installation services and to a limited extent other joinery products. The kitchen furniture reaches the end customers through various sales channels. 401 stores, of which 234 own stores and 167 franchise stores.
Nobia was founded more than 20 years ago in 1996. What started off as business selling doors, windows and kitchens, and a wholesale business for building materials, has since then become Europe’s leading specialist with 900 years of kitchen specialist experience from our more than 15 brands.
From the beginning, we had a strong focus on kitchen, with some of the biggest Nordic brands in our portfolio – Danish HTH, Norwegian Sigdal and Swedish Marbodal. Until 2018 we continued to grow our kitchen expertise through the acquisition of more European kitchen specialists.
Our customer-centric approach and an entrepreneurial culture have allowed the company to build strong positions in many geographical markets and in essential customer segments over many years. During 2019, Jon Sintorn took office as the new President and CEO of Nobia. We also delivered nearly half million new kitchens to our customers, and reached one of our sustainabilty goals - to use 100% renewable electicity in production and own stores.
Our House of Brands
As Europe’s leading kitchen specialist, we have some 15 high-profile brands. Discover industry names that make up the Nobia business.
From the coolest Swedish kitchen brands to Austrian household names, Nobia Group brings together diverse European companies and includes some industry leaders.
You’ll find our business in seven European countries: UK, Denmark, Sweden, Norway, Finland, Austria and the Netherlands. We are organized into three regions: Nordic, UK and Central Europe and our HQ is located in Stockholm, Sweden.
Find out more about the markets and the Nobia brands – and how you can get in touch.